Using Social Marketing For Massive Traffic
July 15, 2008 – 12:28 pmYou know how important traffic is to the life of your website?
Of course you do.
So how about I share with you some of the best ways to get traffic coming into your site using those “social marketing” sites that everyone’s talking about?
WHAT IS SOCIAL MARKETING?
This is how Wikipedia defines it:
“Social marketing is the systematic application of marketing along with other concepts and techniques to achieve specific behavioral goals for a social good.
Although ’social marketing’ is sometimes seen only as using standard commercial marketing practices to achieve non-commercial goals, this is an over-simplification.
The primary aim of ’social marketing’ is ’social good’, while in ‘commercial marketing’ the aim is primarily ‘financial’. This does not mean that commercial marketers can not contribute to achievement of social good.
Increasingly, social marketing is being described as having ‘two parents’ - a ’social parent’ = social sciences and social policy, and a ‘marketing parent’ = commercial and public sector marketing approaches.”
Some people call it social networking, web 2.0 or new age marketing but the fact of the matter is this - you need to be using the social marketing websites to your advantage because there’s tons of free traffic to be had from them…..if you know what you are doing.
The big names like MySpace, Facebook, Twitter and the rest are not only dominating news stories now and people’s minds but they are also starting to play a really big part in driving traffic to marketers pages online. The problem though is this:
social sites don’t like marketers! It’s true!
So you have to be careful when you are using them that you don’t get banned or caught out.
The key is to adopt this simple “4 H’s” approach;
- Humor
- Honesty
- Have fun
- Help people
So it’s important to remember that it’s the RELATIONSHIPS first and business second!
As long as you can inject a little piece of humor into your social marketing profile or even just a little piece of who you really are then you will start attracting lots of friends and widening your network.
You also need to maintain an honest and transparent approach throughout. No point uploading photos to your profile of P Diddy or Pamela Anderson pretending they’re your mates. People want to get to know you so be honest.
Have fun! That’s one of the great things about social marketing is that you can have lots of fun doing it. Meeting new people, learning new stuff and making money from the traffic that you get from it all at the same time….but be careful not to waste too much time which is very easy to do on these types of sites.
Also remember to help people. The more you can help people the more they will help you in return. So add useful links and recommendations to your profiles. Point people in the right direction and answer any questions people post on your profile or contact you with.
BUT WHAT ARE THE SECRETS TO MASSIVE SOCIAL TRAFFIC?
Easy. You can find them in this course of online training videos:
Explode your traffic using social networking sites
http://www.socialnetworkingtraining.com/
Conrad
