Search Engine Optimization (SEO) & Internet Marketing

SEO Case Study - Myofascial Release

Week1

Overview

Site Summary

I have started this case study to show how you can get a page 1 rank on Google for a competitive medical term such as “myofascial release“. The site I’ll be using is Scott van Niekerk’s Wholistic Physical Therapy site which is a Myofascial Release Treatment Center, located in Brewster, New York.

Tools

In this case study I will be using the following tools:

1. For Keyword Research I’ll be using Wordtracker & Google’s Keyword Tool

2. For SEO analyis, linking partners, submission & promotion I’ll be using iBusinessPromoter (IBP)

3. For site usage analysis & tracking I’ll be using Google Analytics

SEO Process Overview

I like to follow the structured 3 step process below:

• Optimise Keyword analysis – based on the keywords provided by Scott I’ll analyse the potential search traffic volume and the competitiveness of these terms and suggest other niche phrases.
  
  Optimise content – re-write the site content, based on the above analysis, to ensure that they contain all the required ‘on-page elements’ needed for good rankings.

• Promote Reciprocal & one-way linking – work to get inbound links from industry specific, partner and supplier sites using specific keywords.

  Directory & search engine submissions – submit to the main directories and search engines (50+).

• Track Google Analytics – To provide a method of tracking your site usage. Such as numbers of users, pages viewed, location of users, sources of traffic etc. Without this you CANNOT improve!

So first things first…..

Where is Scott’s site currently ranking for the term Myofascial Release on Google.com?

Today, the 3rd October 2008 it’s sitting on page 4 in position 36 (see Myofascial Release Google search result below).

Myofascial Release Google Ranking for Wholistic Therapy site

So that’s it for the initial setup & overview. The next entry will be around the first step in the process: Keyword Analysis & content optimization.

If you would like to follow this case study then please sign up & you’ll be notified when a new entry has been posted.

Enjoy

Conrad