Search Engine Optimization (SEO) & Internet Marketing

Myofascial Release - SEO Case Study

Week 2

A quick recap:

1. Site:
Scott van Niekerk’s Wholistic Physical Therapy site which is a Myofascial Release Treatment Center.

2. Goal:
Page 1 rankings on Google.com for the term Myofascial Release

3. SEO Tools:
Wordtracker : Google’s Keyword Tool : iBusinessPromoter (IBP) : Google Analytics

So we are now into the first step of the SEO process - Keyword Analysis for Myofascial Release.

A caveat before we start…….
Like all SEO tools I would say that you need to use them together with other tools to give you more comprehensive or accurate research data as sometimes the numbers between tools seem to contradict each other. So that why we’ll be using both Wordtracker & the Google Keyword Tool.

First off is Wordtracker…..
Wordtracker is pretty good at giving you some ideas for niche terms and specific numbers for keyword phrases but then again their data is only a subset of the full picture as they only contain some of the main metacrawlers. So within the Keyword Universe tool you can enter a term - Myofascial Release - and it comes back with a whole bunch of ‘related’ terms which you can then select and then see how many searches where performed on those terms over the last 110 days and then see the competitiveness of these terms with something which they call the KEI which stands for Keyword Effectiveness Index. All this really means is the number of searches divided by the number of web pages that has that term on them. The higher the score the better. There have been some comments about the accuracy or rather the usefulness of this by some internet marketing ‘gurus’ such as John Reese of Traffic Secrets fame. So as mentioned above this gives you some indication but I wouldn’t bet your life on it.

They also give you an estimated number of searches per day but again this is based on market share of the search market….so again you need to be careful.

One thing which I would also point out is that you can’t split you data between US & UK on the Keyword Universe tool but you can do this when using another of Wordtracker’s tools called Keyword Researcher.

Ok….enough of all the blah blah…here’s a snippit of the top 14 phrases ordered by number of searches - courtesy of Wordtracker!

So there you have ’some’ Wordtracker data. You should have a play around with the data to see what terms you want to go after and to ensure that:

1. There is either enough traffic to make it worthwhile or

2. There isn’t much competition or

3. Hopefully both 1 & 2 above!

OK, so then off to Google’s Keyword Tool.
Google, as part of it’s “world domination” is slowly opening up more & more info in some of these tools so for instance in this Keyword Tool they are now providing monthly search volumes which is fairly new. Although they are a bit ‘ball parkey’ you can’t get much better than from the horses mouth! Downside is that they don’t show the the competitor numbers but you could just check this by doing the exact search to see what Google displays.

Enter you term - myofascial release - and ensure ‘use synonyms’ is ticked. Also don’t forget to select you region/country. NB! - The data below is for the UK.

This is what you get:

So as you can see from the above the terms are sorted by RELEVANCE! In other words if Google sees a number of these combinations of words on a page if starts getting the picture that it’s about ‘myofascial release’.

Now, just as important if you scroll down in the search results you should see the next section: Additional keywords to be considered - again sorted by RELEVANCE! Mega important - you need to use these words to paint a picture for Google gently telling them what your site is about.

Ok…that’s it for now. Next post will be about optimizing the home page content.

Any takers for some myofascial release therapy?

It’s all about faith!

Conrad