Burnt by PPC now onto Facebook Marketing
July 4, 2008 – 4:56 pmOK…..so in the last blog post I had it all figured out?!
Simply get the ads right, pay for the traffic & things will convert……
If only it was that easy. A few major pieces have finally clicked within my brain:
- This is not going to be quick & easy
- You need to do the time & effort before trying to steam ahead
- Relationship first - build trust & then…& only them maybe try & sell something.
So, I pulled the Google ads I had been running & have decided to take a step back. First off I need to create some squeeze pages where I can capture a lead’s details by possibly giving away some free content such as Rich Schefren & the other gurus do, set up the auto-responder sequence & maybe by the 5-7 email contact try & see if the trust is such that they are willing to buy.
What was interesting is that I had ads in different markets. One in the parenting arena & another in the social networking / Facebook area. I was amazed at the differences in traffic. The Facebook traffic was HUGE!!
The social networking sites are obviously the latest & greatest topic among the top boys and after having a look about & connecting with a lady by the name of Mari Smith who was recommended by a friend. She has a great training product out on ‘How to use Facebook to strategically grow your business‘.
It’s called Facebook for Professionals
Check it out.
Laters
Conrad
2 Responses to “Burnt by PPC now onto Facebook Marketing”
Con, Mari Smith is charging $497 for teaching how to use facebook! WOAH! How on earth can she justify THAT?! It is so basic.
By Scottie on Jul 11, 2008
Scottie, Mari Smith is definitely providing value in the Social Networking arena. If you aren’t convinced I would suggest going to sign-up for her free: 7-Day Facebook Marketing Tips. Some good stuff in there. Check it out at:
http://whyfacebook.com/
Conrad
By admin on Jul 11, 2008